This Two Way Street
29 09 2007
last friday was my last day at work. yep, i followed through (ha! you thought i was bluffin?). im 20 yrs old and i made a u-turn. im 20yrs old and i went down swingin im 20 yrs. old and i took my broke-ass home (all the way from makati). and for the most part I’m ok, for now. i feel like making hasty generalizations: guys. batchmates. advertising is full of crap. I know right? what was i thinkin last may! wasting away for weeks just dying for a chance to get in O&M BBDO-GO McCann JWT etc. etc. etc. (yeah you f*ckin name it) geez. how pathetic. but what was i to do? i needed mmmoney. no wonder no one stays in one agency for long. no wonder the word burnout exists. no wonder it pays so well. its a shitty job. its so meaningless. it all just smells of capitalism. i know all jobs involve hard work. but in advertising so much time so much hardwork for what? the money? so you can retire early and do whatever you want? whoa. hows that the way to live. If Philippine advertising is a mirror of the Philippines. gawd are we that ugly? yeah im disillusioned. but i had to know. and now i know. so i think a little career reorientation is in order. looks like i only have two options a starving artist or a starving artist. shit. i might as well go runnin’ back. im an idealist but not a martyr. do you know what bothered me the most? when i first got the job i saw a lot of crappy (head-shaking) ads three months into it i was making the crappy (head-shaking) ads myself. but you can’t blame me. why, its just the way it is. and there i was dreamin that i would usher in the advertising renaissance, whatta f*cker. no one can change it. it’s smeared with money. yeah it does public service but how good? how often? for the most part the product is shoved right at you. *** But last Friday was one of the best days of my life. And advertising gave it to me. *** nothing makes sense anymore.
after three months? shut-up. i’m even upset that it took me that long to accept it.
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